Created by the School of Marketing in collaboration with Pearson, the Digital Marketer learning programme is an engaging and interactive digital course designed to support Digital Marketer Apprentices.
The role of a digital marketer includes defining, designing, building, and implementing digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement, and retention. To achieve this it is essential that marketers have a strong understanding of the fundamentals of marketing, brand, marketing insight and market research, developing marketing and digital marketing strategies, and creating marketing content.
The course consists of five Semesters. Each Semester contains modules and each module is broken down further into units.