Five keys to building a competitive online program

How to differentiate yourself and strengthen your brand

 "Big five" issues


Program definition

How can you differentiate and future-proof both new and existing online programs?


Tuition & fees

How do you set costs to optimize enrollment, serve students, and sustain your program?


Marketing & messaging

How do you plan marketing that strengthens online programs and your entire institution?


Admission requirements

What admission requirements will attract your best prospects while protecting academic rigor?


Institutional integration

How can you integrate online with the rest of your institution, and align everyone’s incentives for success?

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