Analytics Services
From insights to action
Course performance can have a significant impact on overall student success. Pearson’s focus on course learning data helps institutions improve the student learning experience.
It’s not just about having access and providing visibility into course and program data—it’s about making sure that a course is enabled for data. It must be meaningful via analytics, actionable with visualizations, and have a data-driven intervention strategy that identifies at-risk learners as early as possible.
Fundamental to this approach is not only technology, but also the consultative services that Pearson provides via our data and strategists. Our experienced team of academic, data, and technology strategists partner with institutions to help them:
- Improve course completion by providing real-time data, in a personalized context, to help faculty intervene early and increase student engagement in a more meaningful way
- Increase the effectiveness of student services, using data to optimize use by students that need help the most
- Illustrate the value of interventions, support services, and learning technology investments as they relate to student performance
Meet our team
Eric Bassett
Academics & Engagement Manager
Eric has over 20 years’ experience as a senior manager and consultant, with expertise at the intersection of technology and instruction in higher education. At Pearson, he helps institutions use learning analytics to improve rates of student success. Prior to joining Pearson, he was a Vice President at information services and consulting firm Eduventures, the Academic Portfolio Manager at software and services provider SunGard Higher Education, and Deputy Director of the Aspen Institute’s College Excellence Program. He holds an MS degree from Georgetown University and an AB degree from Duke University.
Laura Edgar
Senior UX Designer
Laura has over 15 years experience designing user experiences for online education. At Pearson, Laura synthesizes complex business, institution, technology, and user needs into clean, easy-to-use interfaces. Laura has a BFA from the University of Arizona and has completed graduate-level coursework in education, psychology, and research methodologies.
Keith Erselius
Senior Research Analyst
Prior to joining Pearson, Keith spent a decade working for the California public sector leading teams in policy analysis, research, and analytics. Working for State and local governments acted as a proving ground for synthesizing large, often messy data sets into digestible stories. Having previously worked in an industry that is customer centered, Keith’s mindset easily aligned with Pearson’s focus on data and student outcomes. His body of work at Pearson has ranged from establishing internal team dashboards to working across multiple teams to produce a monthly customer experience scorecard. Keith holds a Masters in Research Psychology from California State University, Long Beach, and lives and works in Northern California.
Adam Haskell
Senior Software Engineer
Adam has over 10 years of experience crafting web solutions for a wide range of audiences. For nearly a decade he was a software architect for one of the nation's largest retail companies as well as one of the nation's largest propane distributors. As the son of two grade school teachers, Adam has always had a keen interest in education. Prior to joining Pearson, Adam presented on a variety of software development topics at national conferences, including test-driven development and team mentoring. Adam volunteers his time to lead and develop the curriculum for seminars for high school students interested in learning Java. At Pearson, Adam is responsible for providing a framework to build a customizable platform that enables faculty to perform better and focus on the most impactful tasks.
Chrystal Langston
Senior Software Engineer
Throughout Chrystal’s career, she has played many different roles in the technology scene. As a technical consultant at Pearson, she has designed multiple custom interfaces for collecting and organizing educational resources, developing custom integrations between various platforms, and implementing a statewide digital solution for K-12 schools to gain access to much-needed educational tools and resources. At Pearson, she supports her team members by developing out new features while maintaining the old. Chrystal has a bachelor’s degree in Business Information Systems from Mississippi State University.
Russ LeWinter
Manager, Product Development
Russ has over 10 years experience in the online education space with expertise in technology product and project management. He is a certified Project Manager (PMP) with three technology patents developed and submitted. In his role as Manager of Product Development, Russ focuses on technology solutions to solve academic problems. He has a BS in Business Administration/MIS from the University of Central Florida.
Todd Petersen
Data & Analytics Manager
Todd Petersen leads the team’s work on developing course-level predictive analytics that provide actionable insight necessary to address key issues facing institutions today. Todd has over 20 years of experience in education as a teacher, consultant, and state-level administrator. While at the Arizona DOE, Todd oversaw teacher and administrator effectiveness and professional development initiatives within the state. Todd was also Director of Technology & Evaluation of a private educational consulting company focused on program evaluation, grant writing, and data analysis. He holds a master’s degree in Measurement, Evaluation Statistics, and Assessment and a bachelor’s degree in Elementary Education with a minor in mathematics.
Dustin Rasener
Senior Software Engineer
A hobbyist at heart, Dustin has been programming since he discovered BASIC on his family's Atari XE circa 1985. At Pearson, he creates user interfaces that are a joy for instructors and administrators to use. He views performance and responsiveness as an implicit requirement in any implementation. Dustin has more than 10 years of professional experience in designing and implementing large and complex software applications. He has a BS in Computer Science from Purdue University.
Tanna Rasmussen
Data Strategist
Tanna’s experience and education greatly inform her work at Pearson, focusing on data-driven insights and predictive modeling for student success and retention. She has over 10 years of experience in higher education in a variety of roles, including academic and developmental advising, intrusive and retention-focused program development and lead roles, success course design and instruction, assessment and accreditation management, and coaching students and developing and coordinating a state consortium CBE pilot program. Tanna has an MA in Teaching English to Speakers of Other Languages and a PhD in Education, focusing on academic success and retention research throughout her doctoral studies.
Jared Wright
Senior Business Analyst
Jared has over 10 years of experience in the data and analytics field. He joined Pearson in 2013 after spending many years working on data mining and analytics in the fraud and money laundering field. He has a MBA in corporate strategy from Syracuse University and a real knack for analyzing data and problems while being a central point of contact between software engineers and clients.