This course provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of practical marketing and business vocabulary. Additionally, students will analyze today's global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.
In the lower-division Baccalaureate/Associate Degree category, 3 semester hours in Principles of Marketing.