From Classroom to Publication: Bridging Theory and Real Data-Driven Research
Help your undergraduate students transform classroom theory into publishable research through mentorship, critical thinking, and applied research that uses real datasets.
Serina Haddad, Assistant Professor, Rollins College
This webinar explores how data-driven research bridges classroom theory with publishable outcomes, particularly through partnerships with undergraduate students. The speaker will share success stories and highlight publications that resulted from engaged teaching approaches and hands-on experiences with practical datasets. These hands-on experiences reveal how working with datasets fosters critical thinking, inspires interest in applied research, and encourages students to address significant challenges. Attendees will gain actionable insights into mentoring students toward impactful research, guiding their career trajectories, and promoting their growth as contributors to meaningful academic and professional work
About the speaker
Serina Haddad, Assistant Professor, Rollins College
Serina Haddad is an Assistant Professor at Rollins College in Winter Park, Florida, with over 10 years of teaching experience. She earned her Ph.D. in Industrial Engineering and Management Systems from the University of Central Florida (UCF) and has taught both undergraduate and graduate courses in business statistics, data analytics, management information systems, and operations management across various higher education institutions. She has been recognized with multiple teaching awards, including the prestigious Arthur Vining Davis Fellowship. Serina's research interests center on applied business analytics, organizational systems development, and the Scholarship of Teaching and Learning (SoTL). She is an active researcher with numerous peer-reviewed publications and has presented her work at national and international conferences. Prior to her academic career, Serina gained significant corporate experience in roles such as statistical quality control, customer relationship management, institutional development, and business process improvement. She also worked as a corporate trainer, a role that played a pivotal part in discovering her passion for teaching—a realization that shaped her path in higher education.
In addition to her academic role, Serina is a freelance consultant, trainer, and digital content developer. She has collaborated with organizations like Junior Achievement, the State University of New York, USAID, the Winter Park Chamber of Commerce, and Pearson. She is a primary author of Excel Grader projects in Pearson MyLab Statistics and the lead contributing author to the third edition of Business Statistics by R. Donnelly.