Success stories

MyMarketingExperience is an engaging simulation set in the jeanswear industry. It allows marketing students playing in teams to analyse the changing marketplace, set strategies for their company, take tactical actions and compete against each other in fun yet challenging settings.

Ivana First Komen, an associate professor at the University of Rijeka, has utilised Pearson’s MyMarketingExperience within the Faculty of Economics and Business since 2017. She has been pleased with her experience, finding benefits for both herself and her students. She found that the quality of students’ observations and comments improved with the use of the simulation, and students gave the feedback that they learned more about the marketing process with the help of the simulation in comparison to classical courses.

She also found that students:

• Were motivated to spend a lot of time within the simulation and think about the interrelatedness of the decisions within and outside of the scope of marketing
• Studied the market process in a fun, engaging way
• Realised the importance of understanding target customers for overall business success

Copenhagen Business School in Denmark strives to challenge students and give them the experience of doing more than a general business school student. 77 Business and Sociology second-year students participated in this case review of MyLab Accounting. These students were not from a degree with a focus on accounting.

A lecturer of a course in International Economics at the University of Pecs in Hungary shares their experience of using MyLab Economics for a semester.

INTO Newcastle University completed a study evaluating whether the Conley Readiness Index could act as a diagnostic tool in various student support and wellbeing scenarios. They found that the CRI added value, strengthened skills, built positivity and supported students moving forwards in their learning journey.

This research shows how the requirement to move rapidly and en masse from in-person to online delivery presented challenges which were largely unavoidable for both students and academics. However, the advantages have also become clear as the pandemic accelerated the use of more blended learning.

On reflection, the consensus is that improved technology will deliver even better – more considered and holistically designed – blended experiences going forward. Educators and students also agreed that in general blended learning is more likely to happen in the future – the pandemic has accelerated this.