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Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. Ideal for second- and third-year undergraduates as well as Master's students.

It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.

This lively introduction places social psychology in a contemporary, real-world context and explores new, cutting-edge research as well as bringing classic theories to life.

Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, this continues to be the definitive marketing communications text.