Marketing Management, European Edition, 4th edition

Published by Pearson Education (July 12, 2019) © 2019

  • Philip Kotler Northwestern University
  • Mairead Brady Trinity College, Dublin
  • Malcolm Goodman Durham University Business school
  • Torben Hansen Copenhagen Business School

VitalSource eTextbook

ISBN-13: 9781292248462
Marketing Management
Published 2019

Hardcover

ISBN-13: 9781292248448
Marketing Management
Published 2019

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