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Principles of Marketing, 8th edition
Published by Pearson Higher Education (November 27, 2019) © 2020
- Philip Kotler Northwestern University
- Gary Armstrong University of North Carolina
- Lloyd C. Harris University of Birmingham
- Hongwei He University of Manchester
VitalSource eTextbook
£43.99
ISBN-13: 9781292269610
Principles of Marketing
Published 2019
Paperback
£65.99
ISBN-13: 9781292269566
Principles of Marketing
Published 2019
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