Title overview
This title is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside theUnited States.
For courses in entrepreneurship.
Teach the entrepreneurial processthrough real-world examples
Entrepreneurship: SuccessfullyLaunching New Ventures explores the allure ofentrepreneurship, teaching students how to successfully launch and grow theirown business. Using real business profiles of inspiring young entrepreneurs,the text engages students through relevant examples they can easily relate to.The 6th Edition examines entrepreneurship through an easy,four-step process that clearly outlines both the excitement and difficulty oflaunching a new company. Careful to identify failures as well as successes, thetext is a guide to starting a new business.
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- Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
- Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.
- Student Entrepreneurs’ Insights at the bottom of every opening profile are interviews with the featured entrepreneurs.
- What Went Wrong?, Savvy Entrepreneurial Firm, and Partnering for Success alert students to contemporary issues facing business firms, and explore topics such as how to find a mentor, how to select a co-founder, and how to avoid mistakes that have been made in the past.
- Boxed features focus on topics like how entrepreneurial firms can use collaborative software to help team members reach their goals, the need to develop and test a prototype of a product or service as a means of determining how to meet customers’ needs, and how growing too quickly overwhelmed a firm’s ability to properly manage its cash flow.
- End-of-Chapter Cases relate major chapter concepts to real business cases like Kickstarter, which is becoming an increasingly important pathway through which entrepreneurs obtain seed capital for their ventures.
- You Be the VC, at the end of each chapter, gives students a chance to pitch funding for hypothetical business ventures, exercising their knowledge and sparking classroom discussion.
- Clear and organised text will engage students in a step-by-step learning model
- Industry insights from practicing entrepreneurs, firms, and business people are drawn from podcasts, blogs, newspapers, company websites, and publications like The Wall Street Journal and Fortune magazine, among many others.
- Authors present readers with a solid foundation in entrepreneurship, using current examples of actions being taken by entrepreneurs and start-up firms.
- A Barringer/Ireland Business Model Template provides a sound template through which students can articulate the business model for their proposed firm.
Teach throughreal-world examples
· Academic literature presentsreaders with accurate and current descriptions of what researchers have learnedabout successful entrepreneurs and effective entrepreneurial firms.
· What Went Wrong?, SavvyEntrepreneurial Firm, and Partnering for Success alertstudents to contemporary issues facing business firms, and explore topics suchas how to find a mentor, how to select a co-founder, and how to avoid mistakesthat have been made in the past.
· Boxed features focuson topics like how entrepreneurial firms can use collaborative software to helpteam members reach their goals, the need to develop and test a prototype of aproduct or service as a means of determining how to meet customers’ needs, andhow growing too quickly overwhelmed a firm’s ability to properly manage itscash flow.
· End-of-Chapter Cases relatemajor chapter concepts to real business cases like Kickstarter,which is becoming an increasingly important pathway through which entrepreneursobtain seed capital for their ventures.
A clear and organizedtext engages students in a step-by-step learning model
· Industry insights from practicingentrepreneurs, firms, and businesspeople are drawn from podcasts,blogs, newspapers, company websites, and publications like The WallStreet Journal and Fortune magazine, among manyothers.
o Theauthors present readers with a solid foundation in entrepreneurship,using current examples of actions being takenby entrepreneurs and start-up firms.
This title is available with Pearson Horizon, an easy-to-use, local-languagedigital platform that delivers a customizable, personalized learning experience— all while staying relevant to your area of the world. PearsonHorizon is available for select titles and in select geographies. For purchase options,please contact your Pearson representative.
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Table of contents
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction toEntrepreneurship
PART II: DEVELOPING SUCCESSFULBUSINESS IDEAS
2. Recognizing Opportunities andGenerating Ideas
3. Feasibility Analysis
4. Developing an EffectiveBusiness Model
5. Industry and CompetitorAnalysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TOAN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethicaland Legal Foundation
8. Assessing a New Venture’sFinancial Strength and Viability
9. Building a New-VentureTeam
10. Getting Financing orFunding
PART IV: MANAGING AND GROWING ANENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of IntellectualProperty
13. Preparing for and Evaluatingthe Challenges of Growth
14. Strategies for FirmGrowth
15. Franchising
Author bios
Bruce R. Barringer is a Professor and Department Head for the School of Entrepreneurship at Oklahoma State University. He also holds the N. Malone Mitchell Jr. and the Student Ventures chairs. Barringer received his PhD from the University of Missouri and his MBA from Iowa State University. His research interests include feasibility analysis, firm growth, corporate entrepreneurship, and the impact of interorganizational relationships on business organizations. Over the years, he has worked with a number of technology-based incubators and student-led entrepreneurship activities and clubs.
Barringer’s work has been published in Strategic Management Journal, Journal of Management, Journal of Business Venturing, Journal of Small Business Management, Journal of Developmental Entrepreneurship and several other outlets. He is the author or coauthor of five books, including Entrepreneurship Successfully Launching New Ventures (Pearson, 2019), Preparing Effective Business Plans (Pearson, 2015), Launching a Business The First 100 Days (Business Expert Press, 2013), The Truth About Starting a Business (FT Press, 2009) and What’s Stopping You? Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business (FT Press, 2008). His outside interests include running, trail biking, and swimming.
R. Duane Ireland is a University Distinguished Professor and holds the Benton Cocanougher Chair in Business in the Mays Business School, Texas A&M University. He also serves as the Executive Associate Dean for the Mays School. Previously, he served as a member of the faculties at University of Richmond, Baylor University, and Oklahoma State University. His research interests include strategic entrepreneurship, entrepreneurship in informal economies, corporate entrepreneurship, and the effective management of organizational resources.
Ireland’s research has been published in journals such as Academy of Management Journal, Academy of Management Review, Academy of Management Executive, Academy of Management Perspectives, Academy of Management Annals, Administrative Science Quarterly, Strategic Management Journal, Journal of Management, Strategic Entrepreneurship Journal, Journal of Business Venturing, and Entrepreneurship Theory and Practice, among others. He is a co-author of both scholarly books and textbooks in the areas of entrepreneurship and strategic management.
Ireland has served as a member of editorial review boards for many journals including Academy of Management Journal, Academy of Management Review, Journal of Management, and Journal of Business Venturing. He completed a three-year term as editor of the Academy of Management Journal and was the 69th president of the Academy of Management. He is a Fellow of the Academy of Management and a Fellow of the Strategic Management Society. He has received a number of awards such as a Lifetime Achievement Award for Scholarship and Research from Mays Business School and a Distinguished Service Award from the Business Policy & Strategy Division of the Academy of Management. Ireland’s outside interests including running, reading, and spending time with his family.
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