International Business: A Managerial Perspective, Global Edition, 9th edition

Published by Pearson (November 11, 2019) © 2020
  • Ricky W. Griffin
  • Michael Pustay

Title overview

For courses in international business.

Successfully prepare students for the international marketplace.

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide.

Hallmark features of this title

An international market focus

  • Analyses of the impact of globalization on competition within industries covers the global wine, flower, and coffee industries.
  • Examples of international trade and investment conflicts include the global taxation war and trade in counterfeit goods.

Tools to help students stay current

  • E-World sections examine the impact of e-commerce on how business is conducted internationally.
  • Emerging Opportunities boxes explore challenges and opportunities in emerging international markets.
  • In Practice boxes contain 2 major “take-away” points from the preceding section and a thought-provoking question for further consideration.

New and updated features of this title

An international market focus

  • UPDATED: Coverage looks at recent natural disasters' and political upheavals' effect on international business. This includes Toyota's massive recalls and quality problems, and the political unrest that swept through the Middle East beginning in 2011.
  • UPDATED: Assessment of the ethical and social responsibilities of global businesses and people includes direct trade coffee, BP and the Gulf oil spill, and green energy and free trade.
  • UPDATED: Data and statistics includes the latest international trade statistics, exchange rates, and expatriate costs of living in various global business centers.

Tools to help students stay current

  • UPDATED: Venturing Abroad boxes expose students to the opportunities and challenges (such as cyber privacy) of conducting business outside of their home country.
  • UPDATED: Bringing the World into Focus boxes examine how firms address cultural, legal and technological differences among countries. They include Russia and the rule of law, and the impact of Brexit on the EU.
  • UPDATED: People, Planet and Profits sections address the difficulties that international businesses (Gulf air carriers, Haier, McDonald's) must deal with in promoting their triple bottom lines.

Key features

Features of MyLab Management for the 9th Edition

  • A powerful homework and test manager lets you create, import and manage online homework assignments, quizzes and tests that are automatically graded.
  • NEW: Pearson eText is an easy-to-use digital textbook, available with MyLab, which lets students read, highlight and take notes all in one place, even when offline.
  • Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
  • Market Entry Strategy Projects are interactive simulations that ask students to research a country as a future market for a new video game system.
  • Video Exercises, available for select chapter topics, engage students and hold them accountable for their learning.
  • The Study Plan gives students personalized recommendations, practice opportunities and learning aids to help them stay on track.

Table of contents

  1. 1. An Overview of International Business
  2. 2. Global Marketplaces and Business Centers
  3. 3. Legal, Technological, Accounting, and Political Environments
  4. 4. The Role of Culture
  5. 5. Ethics and Social Responsibility in International Business
  6. 6. International Trade and Investment
  7. 7. The International Monetary System and the Balance of Payments
  8. 8. Foreign Exchange and International Financial Markets
  9. 9. Formulation of National Trade Policies
  10. 10. International Cooperation Among Nations
  11. 11. International Strategic Management
  12. 12. Strategies for Analyzing and Entering Foreign Markets
  13. 13. International Strategic Alliances
  14. 14. International Organization Design and Control
  15. 15. Leadership and Employee Behavior in International Business
  16. 16. International Marketing
  17. 17. International Operations Management
  18. 18. International Financial Management
  19. 19. International Human Resource Management and Labor Relations

Author bios

About our authors

Ricky W. Griffin holds the Blocker Chair in Business and is Distinguished Professor of Management in Mays Business School at Texas A&M University. He has previously served as head of the Department of Management, Executive Associate Dean, and Interim Dean of Mays Business School. After receiving his PhD from the University of Houston in 1978, he joined the faculty at the University of Missouri, Columbia before moving to Texas A&M University in 1981.

Professor Griffin teaches international management, organizational behavior, human resource management, and general management. He has taught both undergraduate and graduate students, participated in numerous executive training programs, and has lectured in London, Paris, Warsaw, Geneva, Berlin, Johannesburg, Tokyo, Hong Kong and Sydney. A member of the Academy of Management, he has served as division chair of that organization's Organizational Behavior division. He is also a Fellow of the Academy of Management.

Professor Griffin has written several successful textbooks, including Management, Organizational Behavior (with Jean Phillips) and Business Essentials. He is currently conducting research on talent management and how it is practiced in Canada, Japan, Europe and the United States, and emergent leadership practices in South Africa.

Michael W. Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University. He currently serves as associate director of the Center for International Business Studies and as associate director of the Center for International Business Education and Research at Texas A&M. Professor Pustay, who has taught international business for more than 3 decades, focuses his teaching and research efforts on international business and business–government relations. His work has appeared in professional journals such as the Journal of Management, Southern Economic Journal, Land Economics, and Transportation Journal. He is currently researching the role of regional trading blocs on the world economy and the impact of domestic economic policies on international competition.

Professor Pustay is a member of numerous professional organizations, including the Academy of International Business, the American Economic Association, the Association for Canadian Studies in the US, and the Transportation Research Forum. He has served as a consultant for a variety of public and private organizations, including the US Department of Transportation, the Small Business Administration, the Civil Aeronautics Board, and Reliant Energy.

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