Cover: Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 7th edition

Published by Pearson (January 13th 2020) - Copyright © 2020

  • Graham Hooley Aston University
  • Nigel Piercy Warwick Business School
  • Brigitte Nicoulaud Aston Business School
  • John Rudd University of Warwick
  • Nick Lee University of Warwick




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