Marketing Strategy and Competitive Positioning, 7th edition

Published by Pearson (January 13, 2020) © 2020

  • Graham Hooley Aston University
  • Nigel Piercy Warwick Business School
  • Brigitte Nicoulaud Aston Business School
  • John Rudd University of Warwick
  • Nick Lee University of Warwick




Need help? Get in touch

Privacy and cookies
By viewing this third-party content from you agree to their terms and conditions, privacy notice and acknowledge they may use cookies and pixels for information and analytics gathering.

Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.