Managerial Economics and Strategy, Global Edition, 2nd edition

Published by Pearson (January 18, 2018) © 2019

  • Jeffrey M. Perloff University of California-Berkeley
  • James A. Brander University of British Columbia

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ISBN-13: 9781292159157
Managerial Economics and Strategy, Global Edition
Published 2018

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Title overview

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

Table of contents

  • 1. Introduction
  • 2. Supply and Demand
  • 3. Empirical Methods for Demand Analysis
  • 4. Consumer Choice
  • 5. Production
  • 6. Costs
  • 7. Firm Organization and Market Structure
  • 8. Competitive Firms and Markets
  • 9. Monopoly
  • 10. Pricing with Market Power
  • 11. Oligopoly and Monopolistic Competition
  • 12. Game Theory and Business Strategy
  • 13. Strategies over Time
  • 14. Managerial Decision Making Under Uncertainty
  • 15. Asymmetric Information
  • 16. Government and Business
  • 17. Global Business
  • Answers to Selected Questions
  • Definitions
  • References
  • Sources for Managerial Problems, Mini-Cases, and Managerial Implications
  • Index
  • Credits

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