Innovation Management: Context, Strategies, Systems and Processes, 1st edition
Published by FT Publishing International (November 2, 2012) © 2013
- Pervaiz Ahmed School of Business, Monash University Malaysia
- Charlie Shepherd Raytheon Systems
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Title overview
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.
Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.