Marketing: Real People, Real Choices, Global Edition, 9th edition
Published by Pearson (9 November 2017) © 2018
- Michael R. Solomon Saint Joseph's University
- Greg W. Marshall Rollins College
- Elnora W. Stuart The University of South Carolina Upstate
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Title overview
For undergraduate Principles of Marketing courses.
Real people making real choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
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