Exploring Public Relations and Management Communication, 5th edition

Published by Pearson (July 25, 2024) © 2024

  • Ralph Tench Leeds Beckett University
  • Stephen Waddington Metia Group
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£29.99
Instant access

In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.

Table of contents

  • Part 1 The context of public relations
  • 1. Public relations origins: definitions and history
  • 2. Public relations and the media
  • 3. Digital and social media
  • 4. Public relations and democracy
  • 5. Community and society: corporate social responsibility (CSR)
  • 6. Intercultural and multicultural context of public relations
  • 7. Role of the public relations practitioner
  • Part 2 Public relations theories and concepts
  • 8. Public relations theories: an overview
  • 9. Strategic public relations planning and management
  • 10. Public relations programme research and evaluation
  • 11. Corporate image, reputation and identity
  • 12. Public relations, propaganda and the psychology of persuasion
  • 13. Public relations' professionalism and ethics
  • Part 3 Public relations specialisms
  • 14. Media relations
  • 15. Internal communication
  • 16. Managing community involvement programmes
  • 17. Issues management
  • 18. Crisis public relations management
  • 19. Public relations and the consumer
  • 20. Business-to-business public relations
  • 21. Public affairs
  • 22. Public relations in the world of finance
  • 23. Integrated marketing communications
  • 24. Sponsorship
  • Part 4 Sectoral considerations
  • 25. Non-government organisations and pressure groups
  • 26. Corporate communication
  • 27. Celebrity public relations
  • 28. Strategic communication and social marketing in healthcare organisations
  • 29. What next? Future issues for public relations
  • Glossary
  • Index

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