Quantitative Methods for Business and Management: An Entrepreneurial Perspective, 1st edition

Published by Pearson United Kingdom (April 24, 2014) © 2014
  • Stuart Wall
  • Chris Mitchell
  • Claire Coday

Title overview

Quantitative Methods for Business and Management: An Entrepreneurial Perspective is engaging introduction that shows how quantitative techniques can be used to analyse the internal and external environments in which businesses and organisations operate, with a contemporary focus on business start-up, enterprise and entrepreneurial skills.

Hallmark Features

  • Applies a range of quantitative techniques to business decisions at all stages of the product life cycle
  • Focuses upon a particular business sector or sectors, including IT, retail sales, financial services, tourism, biotechnology, pharmaceuticals, leisure, entertainment and other sectors of a modern economy
  • Explores numerous real world applications, providing many opportunities for student interaction with the topic

Table of contents

  1. Chapter 1 Collecting and presenting data
  2. Chapter 2 Making sense of data: Central location and dispersion
  3. Chapter 3 Financial decision making: Project appraisal
  4. Chapter 4 Regression, correlation and time series
  5. Chapter 5 Probability and probability distributions
  6. Chapter 6 Sampling and tests of hypotheses
  7. Chapter 7 Business modelling: Linear relationships
  8. Chapter 8 Business modelling: Non-linear relationships
  9. Chapter 9 Project management

Author bios

Stuart Wall is Professor of Business and Economics at the Ashcroft International Business School and teaches quantitative methods on a wide range of undergraduate, professional and postgraduate courses. He has extensive experience in applying these techniques, having acted as a consultant to local, regional and multinational companies, and having run his own business for many years.

Chris Mitchell has taught quantitative methods to a wide range of students at undergraduate level, both in Business and in Science and Technology faculties. He is himself an entrepreneur, having launched his own successful sound-recognition software company, winning a business fellowship with Cisco Systems in the UK to develop his ideas further.

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