International Business: The Challenges of Globalization, Global Edition, 9th edition

Published by Pearson (10 April 2019) © 2019

  • John J. Wild University of Wisconsin-Madison
  • Kenneth L. Wild University of London
Products list

Title overview

For courses in international business.

Cultural focus helps students understand key concepts in international business

International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.

Also available with MyLab Management

MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Table of contents

  • PART I: GLOBAL BUSINESS ENVIRONMENT
  • 1. Globalization
  • PART II: NATIONAL BUSINESS ENVIRONMENTS
  • 2. Cross-Cultural Business
  • 3. Political Economy and Ethics
  • 4. Economic Development of Nations
  • PART III: INTERNATIONAL TRADE AND INVESTMENT
  • 5. International Trade Theory
  • 6. Political Economy of Trade
  • 7. Foreign Direct Investment
  • 8. Regional Economic Integration
  • PART IV: THE INTERNATIONAL FINANCIAL SYSTEM
  • 9. International Financial Markets
  • 10. International Monetary System
  • PART V: INTERNATIONAL BUSINESS MANAGEMENT
  • 11. International Strategy and Organization
  • 12. Analyzing International Opportunities
  • 13. Selecting and Managing Entry Modes
  • 14. Developing and Marketing Products
  • 15. Managing International Operations
  • 16. Hiring and Managing Employees

Need help?Get in touch