Economics for Business and Management, 3rd edition

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers.

This textbook will help you learn:

• What are the characteristics for successful entry into new international markets?
• How can ‘sustainability’ affect decision making within businesses?
• Why are today’s global investors so concerned about national debt issues?
• In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
• What strategies can companies such as BP use to repair damaged global reputations?

This edition includes a Companion Website.

·    Case studies drawn from many business sectors, including the electronic, financial, energy, transport, publishing, music, retailing and food sectors amongst many others.

·    Real world examples from a number of countries, including the new growth economies of Brazil, Russia, India, China and South Korea.    

·    Comprehensive instructor and student resources including practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions hosted on a companion website www.pearsoned.co.uk/griffithswall

·    Deeper insights into the causes, consequences and remedies for global financial crises

·    New, student relevant, case studies covering - social networking, e-books, i-pads, electronic gaming, carbon footprint, flexible working, executive remuneration, intellectual property rights and much more.

·    Additional active learning opportunities to self-check your progress throughout the text and on the companion website