Economics for Business, 9th edition

Published by Pearson (16 July 2024) © 2024

  • John Sloman University of Bristol
  • Dean Garratt Aston Business School
  • Jon Guest Aston Business School
  • Elizabeth Jones University of Warwick

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Title overview

An accessible and engaging introduction to economics applied in a business context.

Economics for Business, 9th edition is the ideal textbook if you are studying economics as part of a business studies degree or diploma. Using clear language, it introduces the key principles of economics and illustrates how they can be used to understand real business problems in the world today.

Each chapter is packed with features to support your learning, such as definitions, examples, news stories and case studies, whilst integrated activities and questions help you check your understanding. Access the free student website that accompanies the text for walk-through explainers, cases, answers and more.

Available with Revel® and MyLab®. This edition includes a Companion Website.

Table of contents

About the authors

Preface

Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations

Part B BUSINESS AND MARKETS

  1. The working of competitive markets
  2. Business in a market environment

Part C BACKGROUND TO DEMAND

  1. Demand and the consumer
  2. Behavioural economics of the consumer
  3. Firms and the consumer

Part D BACKGROUND TO SUPPLY

  1. Costs of production
  2. Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  1. Profit maximisation under perfect competition and monopoly
  2. Profit maximisation under imperfect competition
  3. Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

  1. An introduction to business strategy
  2. Growth strategy
  3. The small-firm sector
  4. Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

  1. Labour markets, wages and industrial relations
  2. Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  1. Reasons for government intervention in the market
  2. Government and the firm
  3. Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  1. Globalisation and multinational business
  2. International trade
  3. Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

  1. The macroeconomic environment of business
  2. The balance of payments and exchange rates
  3. The financial system, money and interest rates
  4. Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

  1. Demand-side policy
  2. Supply-side policy
  3. International economic policy

Web appendix

Key ideas

Glossary

Index

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