Published by Pearson (23 April 2021) © 2021
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.
DIGITAL UPDATE available for Spring 2021 classes
For courses in entrepreneurship.
Learn about the entrepreneurial process through real-worldexamples
Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business.
MyLab® Entrepreneurship is notincluded. Students, if MyLab Entrepreneurship is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased when requiredby an instructor. Instructors, contact your Pearson representative for more information.
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture's Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising
Glossary
Name Index
Company Index
Subject Index
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