Published by Pearson (January 22, 2013) © 2013
Essentials of Marketing, 3rd Edition, combines theory and practice to equip you with the information to gain a solid foundation in marketing. The text explores modern industries and markets, covering how marketers today must respond to situations that demand innovative solutions in a concise and lively style designed to contain all the information you need to know.
With revised and updated content to support your learning, Essentials of Marketing 3rd Edition is excellent for short introductory courses in marketing.
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