How to Pitch (Almost) Anything, 1st edition

Strategic Story Design and how to use this book

Part I: Story

1. What is a (good) Story?
2. Why is Story important?
3. The Hero & the Seven Basic Plot Structures
4. What Is Business Storytelling?
5. The Heroes Journey or Naw?

Part II: The Pocket Pitch

1. What is a value proposition statement?
2. Why should I care?
3. Introducing The Pocket Pitch: Your Key to Good Storytelling
4. You can help, support, or explore: Alternative words to use

Part III: Strategy

1. What’s the point, and who’s it for?
2. The Strategic Brand Brief: One document to rule them all
3. The Strategic Brand Brief for Institutions & Non-Profits: Mission & Values

Part IV: Design

1. H- How you Help
2. E- Empathy for Audience
3. L- Less Words
4. P- Proof for Credibility

Part V: One Step Further

1. The Story Statement Beyond the Pitch: Let the storytelling begin
2. Case Studies: Using the Pocket Pitch as a starting point to tell any story and H.E.L.P. to refine them.

Closing: A word on EMPATHY- the most important ingredient of all

Notes & Resources

Further Reading