<h4>Offer your students real insight into the complex global business environment.</h4> <p><strong>International Business, 8th Edition </strong>comes from a team of authors that always keep up with the most recent advancements in the field. With new and updated content, this is the ideal guide for future leaders in the global business landscape.</p> <p>This new edition includes over 90 new and updated, diverse case studies that will support your students' better understanding of how decisions impact the performance of multinational firms and the economies they are part of.</p> <p>With a wealth of features to support your teaching and a range of additional resources that come with this edition's <a href="http://wps.pearsoned.co.uk/ema_uk_he_rugman_intbus_8/" target="_blank"><strong>Companion Website</strong></a>, this is the ideal teaching support for undergraduate and postgraduate courses.</p>

<div class="c-un-numbered-list_container"> <ul> <li>List of Figures and Tables</li> <li>Preface</li> <li>About the Authors</li> <li>Guide to the Case Studies</li> <li>Publisher's Acknowledgements</li> <li>Frameworks for this Book: Our Approach to the Study of International Business</li> </ul> <h4>Part 1: THE WORLD OF INTERNATIONAL BUSINESS</h4> <ul> <li>Chapter 1 An Introduction to International Business</li> <li>Chapter 2 General Frameworks in International Business</li> <li>Chapter 3 Multinational Enterprises, Innovation and Competitiveness</li> </ul> <h4>Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS</h4> <ul> <li>Chapter 4 International Politics</li> <li>Chapter 5 International Culture</li> <li>Chapter 6 International Trade</li> <li>Chapter 7 International Financial Markets and Institutions</li> </ul> <h4>Part 3: INTERNATIONAL BUSINESS STRATEGIES</h4> <ul> <li>Chapter 8 Multinational Strategy</li> <li>Chapter 9 Organising Strategy</li> <li>Chapter 10 Corporate Strategy and National Competitiveness</li> </ul> <h4>Part 4: FUNCTIONAL AREA STRATEGIES</h4> <ul> <li>Chapter 11 Production Strategy</li> <li>Chapter 12 Marketing Strategy</li> <li>Chapter 13 Human Resource Management Strategy</li> <li>Chapter 14 Political Risk and Negotiation Strategy</li> <li>Chapter 15 International Financial Management</li> </ul> <h4>Part 5: REGIONAL STRATEGIES</h4> <ul> <li>Chapter 16 European Union</li> <li>Chapter 17 Japan</li> <li>Chapter 18 North America</li> <li>Chapter 19 Emerging Economies</li> <li>Chapter 20 China</li> </ul> <ul> <li>Glossary</li> <li>Index</li> </ul> </div>

<h4>International businesses from theory to practice, now in a practical, digital eBook format</h4><p><strong>International Business, 8th Edition</strong> offers a wealth of features and resources, including fresh content and a range of case studies to help you keep up with the most recent advancements in the field.</p><h4>The full text downloaded to your computer in electronic format</h4><h5>With eBooks you can:</h5><ul><li>search for key concepts, words and phrases</li><li>make highlights and notes as you study</li><li>share your notes with friends</li></ul><p><strong>eBooks</strong> are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.</p><p>Upon purchase, you will receive via email the code and instructions on how to access this product.</p><h5><strong>Time limit</strong></h5><p>The <strong>eBooks</strong> products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.</p><p><strong>Find out more about Pearson <a href=" https://www.pearson.com/en-gb/etext.html" target="_blank">eBooks</a>.</strong></p>

<p><i>For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice.</i></p><p>&nbsp;</p><p><b>Explore and understand international business through practical, theory and analytical frameworks</b></p><p><b>&nbsp;</b></p><p><b><i></i></b>&nbsp;</p><p><b><i>International Business,</i> 8th Edition, </b>by Collinson, Narula and&nbsp;Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.</p><p>&nbsp;</p><p>Pearson, the world&#8217;s <i>learning</i> company.</p>

<ul>
    <li>Part 1: THE WORLD OF INTERNATIONAL BUSINESS </li>
    <li>Chapter 1 An Introduction to International Business </li>
    <li>Chapter 2 General Frameworks in International Business </li>
    <li>Chapter 3 Multinational Enterprises, Innovation and Competitiveness </li>
    <li>Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS </li>
    <li>Chapter 4 International Politics </li>
    <li>Chapter 5 International Culture </li>
    <li>Chapter 6 International Trade </li>
    <li>Chapter 7 International Financial Markets and Institutions </li>
    <li>Part 3: INTERNATIONAL BUSINESS STRATEGIES </li>
    <li>Chapter 8 Multinational Strategy </li>
    <li>Chapter 9 Organising Strategy </li>
    <li>Chapter 10 Corporate Strategy and National Competitiveness </li>
    <li>Part 4: FUNCTIONAL AREA STRATEGIES </li>
    <li>Chapter 11 Production Strategy </li>
    <li>Chapter 12 Marketing Strategy </li>
    <li>Chapter 13 Human Resource Management Strategy </li>
    <li>Chapter 14 Political Risk and Negotiation Strategy </li>
    <li>Chapter 15 International Financial Management </li>
    <li>Part 5: REGIONAL STRATEGIES </li>
    <li>Chapter 16 European Union </li>
    <li>Chapter 17 Japan </li>
    <li>Chapter 18 North America </li>
    <li>Chapter 19 Emerging Economies </li>
    <li>Chapter 20 China </li>
    <li>Glossary</li>
</ul>

<div class="c-un-numbered-list_container"> <p>List of Figures and Tables</p> <p>Preface</p> <p>About the Authors</p> <p>Guide to the Case Studies</p> <p>Publisher's Acknowledgements</p> <p>Frameworks for this Book: Our Approach to the Study of International Business</p>  <h4>Part 1: THE WORLD OF INTERNATIONAL BUSINESS</h4> <ul> <li>Chapter 1 An Introduction to International Business</li> <li>Chapter 2 General Frameworks in International Business</li> <li>Chapter 3 Multinational Enterprises, Innovation and Competitiveness</li> </ul> <h4>Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS</h4> <ul> <li>Chapter 4 International Politics</li> <li>Chapter 5 International Culture</li> <li>Chapter 6 International Trade</li> <li>Chapter 7 International Financial Markets and Institutions</li> </ul> <h4>Part 3: INTERNATIONAL BUSINESS STRATEGIES</h4> <ul> <li>Chapter 8 Multinational Strategy</li> <li>Chapter 9 Organising Strategy</li> <li>Chapter 10 Corporate Strategy and National Competitiveness</li> </ul> <h4>Part 4: FUNCTIONAL AREA STRATEGIES</h4> <ul> <li>Chapter 11 Production Strategy</li> <li>Chapter 12 Marketing Strategy</li> <li>Chapter 13 Human Resource Management Strategy</li> <li>Chapter 14 Political Risk and Negotiation Strategy</li> <li>Chapter 15 International Financial Management</li> </ul> <h4>Part 5: REGIONAL STRATEGIES</h4> <ul> <li>Chapter 16 European Union</li> <li>Chapter 17 Japan</li> <li>Chapter 18 North America</li> <li>Chapter 19 Emerging Economies</li> <li>Chapter 20 China</li> </ul> <p>Glossary</p> <p>Index</p> </div>

<h4>Explore and understand the principles of international businesses from theory to practice.</h4><p><strong>International Business, 8th Edition</strong> offers you a wealth of features and resources to help you become a successful decision-maker in businesses and lead organisations in your future career.</p><p>From a team of authors that keep up with the most recent advancements in the field, this edition focuses on the impact of decisions on the performance of multinational firms and the societies and economies they are part of.</p><p>With new and updated content, including a range of case studies and a new emphasis on global value chains, this textbook provides real insight into the complex, global environment.</p><p><strong>This edition includes a <a href="http://wps.pearsoned.co.uk/ema_uk_he_rugman_intbus_8/" target="_blank">Companion Website</a>.</strong></p>

Simon Collinson

Rajneesh Narula

Alan M. Rugman

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Part 1: THE WORLD OF INTERNATIONAL BUSINESS

Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

Part 3: INTERNATIONAL BUSINESS STRATEGIES

Part 4: FUNCTIONAL AREA STRATEGIES

Part 5: REGIONAL STRATEGIES