Marketing Communicatie, 7th edition

Published by Pearson (15 June 2026) © 2026

  • Patrick De Pelsmacker University of Antwerp
  • Maggie Geuens Ghent University
  • Joeri van den Bergh
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Table of contents

  1. Geïntegreerde communicatie
  2. Merkenbeleid
  3. Hoe marketingcommunicatie werkt
  4. Marketingcommunicatieplanning
  5. Reclame
  6. Online communicatie
  7. Mediaplanning
  8. Merkactivatie
  9. Direct Marketing
  10. Public Relations
  11. Sponsoring
  12. Meten van campagne-effectiviteit
  13. Marketingcommunicatie en ethische kwesties

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