Marketing Communications, 9th edition

Get a solid grasp of the methods surrounding Marketing Communications with a text that blends academic and practitioner materials.

Marketing Communications is a market-leading text, delivering a rich blend of theory with examples of contemporary marketing practice, drawn from brands and agencies worldwide.

This latest edition covers both the strategic and tactical aspects of the different ways that brands engage audiences. The concepts, frameworks, and numerous examples will allow you to consider multiple interpretations around major topics and provide you with the insight and tools needed to develop your understanding of marketing communications.

This book is supported by the IPA.

This edition includes a Companion Website.