Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 18th edition

For strategic management courses.

A practical, skills-oriented approach to strategic management

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows how to gain and sustain a competitive advantage in today's complex business world. The text helps students develop their own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated discussions, examples and cases. As a result, students will be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Hallmark features of this title

• A strategic management (SM) model, in all chapters and on the inside back cover, shows students how to apply SM concepts.
• Chapter-Opening Learning Objectives indicate what students should know after reading the chapter.
• Chapter Warm-up Assessments hold students accountable for reading and demonstrating their knowledge of key concepts.
• A Concepts-by-Cases Matrix facilitates student learning of 30 key concepts applied to 30 cases. These cases show companies that are employing effective strategic management.
• The text meets all AACSB International guidelines and supports a practitioner/skills-based vs. theory/research approach.
• A strategic-planning template, located at strategyclub.com, gives students hands-on practice with Excel.

New and updated features of this title

• 30 NEW: Cases help students evaluate the internal operations and external issues facing companies like AirBnb, Uber, Tesla and Apple. They also craft strategies that can lead these firms to success.
• NEW: 35% of the material has been updated, including discussions and examples on diversity, equity, and inclusion (Ch. 1); business vision and mission statements (Ch. 2); 5-Forces Analysis (Ch. 3); SWOT Analysis (Ch. 6); target marketing, segmentation, and positioning analyses (Ch. 7); the latest financial and accounting tools (Ch. 8); new trends in governance (Ch. 9); and cultural SM differences across countries (Ch. 11).
• NEW: End-of-Chapter Assurance of Learning Exercises have students apply chapter concepts to the cohesion case on McDonald's, helping them improve their case analysis skills. Twenty-eight of the 64 exercises are new.
• NEW: 11 End-of-Chapter Mini Cases and Questions bring the chapter contents to life and feature relevant companies like Ford, Microsoft and Macy's.
• NEW: Strategist, Global, and Ethics Capsules illustrate people demonstrating exceptional SM skills; the relevance of material to global operations, issues, and conditions; and good ethics across all aspects of the SM process.
• NEW: 471 Review Questions assess students' understanding of the chapter's learning objectives.