Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition, 6th edition

Published by Pearson (5 July 2018) © 2018

  • Jay B. Barney Utah University
  • William S. Hesterly University of Utah
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Title overview

For courses in strategy and strategic management.

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

Table of contents

  1. 1. What is Strategy and the Strategic Management Process?
  2. 2. Evaluating a Firm’s External Environment
  3. 3. Evaluating a Firm’s Internal Capabilities
  4. 4. Cost Leadership
  5. 5. Product Differentiation
  6. 6. Flexibility and Real Options
  7. 7. Collusion
  8. 8. Vertical Integration
  9. 9. Corporate Diversification
  10. 10. Organizing to Implement Corporate Diversification
  11. 11. Strategic Alliances
  12. 12. Mergers and Acquisitions

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