THINK Public Relations, Pearson New International Edition, 2nd edition

THINK Currency. THINK Relevancy. THINK Public Relations.

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

• Personalize Learning—MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
• Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.
• Engage Students—An appealing visual design and real-world applications engage students in the material.
• Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
• Support Instructors—Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

THINK CURRENCY. THINK RELEVANCY. THINK PUBLIC RELATIONS.

• Designed for today's students, THINK Public Relations features a clean, open, full-color, engaging visual design with exciting infographics.
• THINK Public Relations retails for less than half the cost of most introductory Public Relations textbooks.

PERSONALIZE LEARNING WITH MYSEARCHLAB

• MySearchLab with eText can be packaged with this text.
  • MySearchLab provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • eText – Just like the printed text, you can highlight and add notes to the eText or download it to your iPad.
  • Assessment – Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
  • Writing and Research – A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.

IMPROVE CRITICAL THINKING

• Tactics, current readings with annotations, provide relevant current examples of key concepts as they appear in primary sources. Readings are annotated with questions from the text’s authors to help improve comprehension.
• PR Casebooks, featured in each chapter, offer students an in-depth look at a real-world campaign and encourages reflection through critical thinking questions.
• Social Media in Action features are included in every chapter. These case studies focus on social media tactics in real-world PR campaigns. Each Social Media in Action ends with 2-3 open-ended questions to facilitate reader involvement and comprehension.
• THINK light bulb questions throughout allow students to hone their critical thinking skills as they read.
• Apply Your Knowledge exercises encourage students to apply what they have learned in the chapter to a contemporary situation in order to polish their public relations acumen.
• End-of-chapter material features a bulleted list summary to help students quickly and efficiently review key topics, as well as questions for review and discussion to allow readers to test their understanding of chapter material.

ENGAGE STUDENTS

• Chapter-opening essays about actual campaigns capture students’ attention and highlight applications of essential chapter topics. Open-ended questions at the end of each essay help focus the reader on the most important questions addressed in the chapter.
• BTW... boxes encourage reader to explore current topics of importance in today’s workplace in more depth.

APPLY ETHICS

• Ethics in Action boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

SUPPORT INSTRUCTORS

• The outstanding supplements package supports a wide range of instructional settings including small discussion groups, large lecture halls, and online or Web-based courses. Supplements include: Instructor’s Manual with Test Bank, MyTest Test Bank, and PowerPoint presentations.
• Create a Custom Text - For enrollments of at least 25, create your own textbook by combining chapters from best-selling Pearson textbooks and/or reading selections in the sequence you want. To begin building your custom text, visit www.pearsoncustomlibrary.com. You may also work with a dedicated Pearson Custom editor to create your ideal text—publishing your own orig

THINK CURRENCY. THINK RELEVANCY. THINK PUBLIC RELATIONS.

• All text and figures have been revised for currency.
• Many of the photos have been updated with new images.
• All chapter-opening photos have been replaced.
• New topics include:
  • Costa Concordia cruise disaster,
  • Occupy Wall Street protests
  • 2010 Census Results
  • New data on Public Relations in China and India
  • Updated information on public relations in Russia
  • The SOPA/PIPA laws

PERSONALIZE LEARNING WITH MYSEARCHLAB

• MySearchLab with eText can be packaged with this text.
  • MySearchLab provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • eText – Just like the printed text, you can highlight and add notes to the eText or download it to your iPad.
  • Assessment – Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook.
  • Writing and Research – A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills.

IMPROVE CRITICAL THINKING

• All PR Casebook feature material is new to this edition. New PR Casebook titles include:
  • PR, Advertising, and Marketing Combine Forces to Change the Reputation of “Junk” Food
  • My Summer as a New York Fashion Intern
  • Lee advises Rockefeller and the Coal Industry
  • Ogilvy and LG Team Up to Raise Technology Awareness through a Texting Championship
  • Zumba and Komen Party in Pink to Support Breast Cancer Research
  • “Don’t be That Guy” Campaign Fights Binge Drinking
  • Handguns in America
  • Free Silva
  • Facebook Campaign Raises an Ethical Ruckus Reaching Emerging Youth and Male Audiences
  • Saving the Arctic with Iconic Brand Mascots
  • American Airlines Soars and Penn State Crashes
  • Cars and Comedy Benefit Boys and Girls Clubs
  • Happiness Ambassadors Lead Convergent Media Campaign for Coke
  • Macy’s Strives to Activate Millennials
  • Racing Sausages Win Fans’ Hearts
  • USDA introduces New Food Plate for Nutrition
  • WebRoots: Grassroots Public Relations Campaigns
• All the between-chapter Tactics readings have been replaced with new readings. Annotated articles include:
  • “Seattle PR firm reveals efforts to free Amanda Knox,” Puget Sound Business Journal
  • “Stories Promoting Water District Can’t be Found,” The Los Angeles Times
  • “Of Lowe’s, ‘All-American Muslim,’ and Facebook Home Page Improvement,” Social Media Insider
  • “PR Firms Turn London into the Capital of Reputation Laundering,” The Guardian Weekly
  • “Mexico Leans on PR to Lure Back Tourists,” Advertising Age
  • “Greenpeace versus Mattel: A Social Media Battle Over Rain Forests,” The Los Angeles Times Blog
• New Social Media in Action features include:
  • Beware of Bamboozling Blogger
  • Beyond Facebook and Twitter: QR codes, CSCs, and StarStar Numbers
  • Diversity Shows Up in Social Media Use
  • Firms Tweet to Self-Promote
  • Measuring Social Media
  • Facebook Friends = Brain Power?
  • Persuading Citizens to Join the U.S. Army
  • Social Media and the BP Oil Spill Crisis
  • Challenges Arise in Social