Devil's Advocate, The: 100 Business Rules You Must Break, 1st edition

Published by Pearson International (6 March 2013) © 2014

  • Caspian Woods
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  • A print edition

Title overview

Welcome to the future of business thinking. It dares to confront everything you thought was true. It’ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head.

 

Meet The Devil’s Advocate.

 

And whether you’re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.

Table of contents

  • Leadership
  • 1 The only thing you need to be a great leader
  • 2 Ask for favours
  •  3 Sleep in your car
  • 4 Leave stuff half-finished
  • 5 This software can kill you
  • 6 Forgive, (but don’t forget)
  • 7 Ignore urgent tasks
  • 8 Be ill informed
  • 9 Use guilt to motivate
  • Say less
  • 10 11 Wait for the tide to go out
  • 12 Ask the bride to dance
  • 13 Take fewer risks
  • Strategy
  • 14 Don’t diversify
  • 15 Stop obsessing about quality
  • 16 Embrace awkward suppliers
  • 17 Fight like Nelson
  • 18 Your next competitor makes toilet paper
  • 19 Burn your business plan
  • 20 Set unrealistic goals
  • 21 Don’t dance where elephants play
  • 22 More IT is not the answer
  • 23 There’s no prize for predicting the Flood
  • 24 Embrace chaos
  • 25 Sell invisibles
  • 26 Use a lawyer like a condom
  • 27 Exploit the poor
  • 28 Don’t make it in China
  • Innovation
  • 29 Reward failure
  • 30 Sacrifice the sacred cow
  • 31 You are in the wrong business
  • 32 Sleep with your customers
  • 33 Judge the book by its cover
  • 34 Use research like a drunk uses a lamp-post*
  • 35 Come last
  • 36 Creativity needs a sergeant major
  • 37 Get lost
  • 38 Fire, ready, aim
  • 39 Seek out your worst customers
  • 40 Don’t start from where you are
  • 41 Rip-up your confidentiality agreements
  • 42 Allow for the law of unintended consequences
  • 43 Remember you are French
  • 44 Anticipate complaints
  • 45 Get stotious
  • 46 Ban the brainstorm
  • 47 Steal with pride
  • Sales and marketing
  • 48 Stop making sense
  • 49 Don’t give your customers choice
  • 50 Learn from the Wizard of Oz
  • 51 Don’t ‘do’ social media
  • 52 Recommend your competitors
  • 53 If you’re pitching to win – you’ve already lost
  • 54 Be brief, be brilliant, be gone
  • 55 Don’t hire a hot-shot agency
  • 56 Put the small print in BIG LETTERS
  • 57 Dull is the new sexy
  • 58 Make your literature illegible
  • 59 Nurture your nutters
  • 60 Create a crisis
  • 61 Shut up
  • 62 Get your face slapped
  • 63 It’s only worth advertising on your forehead
  • 64 Fake sincerity
  • Staff.
  • 65 Pay your staff to quit
  • 66 Money doesn’t motivate
  • 67 Hire some baboons
  • 68 Don’t recruit by experience
  • 69 Forget the big idea
  • 70 Drive a clunker
  • 71 Take your name off the door
  • 72 Be a pacifist in the talent war
  • 73 Send your staff home
  • 74 Don’t delegate – abdicate
  • 75 Remove the safety net
  • 76 Sack early
  • 77 Seek out the disabled
  • 78 Encourage trade unions
  • 79 Fire the founder
  • 80 Cultivate some enemies
  • Finance
  • 81 Pay yourself £1,000 an hour
  • 82 Max out your credit cards
  • 83 Don’t lend £10,000 to your brother
  • 84 Be unaffordable
  • 85 Don’t compensate for the size of your

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