Economics for Business and Management, 3rd edition

Published by FT Publishing International (21 July 2011) © 2012

  • Alan Griffiths Ashcroft International Business School, Anglia Ruskin University
  • Stuart Wall Anglia Ruskin University , Cambridge International Education Centre , Ealing, Hammersmith and West London College
Products list
£45.99
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
  • For titles accompanied by MyLab/Mastering, this eBook does NOT include access to the platform

Features

  • Add notes and highlights
  • Search by keyword or page
Products list
£80.99
Free delivery
  • A print edition

Title overview

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers

  • What are the characteristics for successful entry into new international markets?  
  • How can ‘sustainability’ affect decision making within businesses?
  • Why are today’s global investors so concerned about national debt issues?
  • In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
  • What strategies can companies such as BP use to repair damaged global reputations?

Table of contents

Part I Micro Business Environment

  1. 1: Markets and resource allocation
  2. 2: Demand, revenue and consumer behaviour
  3. 3: Supply, production and cost
  4. 4: Business organisation, objectives and behaviour
  5. 5: Firm size, mergers and the ‘public interest’
  6. 6: Market structures
  7. 7: Labour and other factor markets
  8. 8: Market failure, regulation and competition

Part II Macro Business Environment

  1. 9: National income determination
  2. 10: Government policies: instruments and objectives
  3. 11: Political, legal, ecological and technological environment
  4. 12: Functions of management: domestic business environment
  5. 13: International business environment
  6. 14: Strategies in a globalised business environment

Need help?Get in touch