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Marketing: An Introduction

Ross Brennan, Reader in Marketing at the University of Hertfordshire Business School

Michael Harker, University of Strathclyde

Gary Armstrong

Philip T. Kotler, Northwestern University

©2019 | Pearson

Format   Paper
ISBN-13:  9781292200309
Availability
Available

Previous editions

book cover

Armstrong, Kotler, Harker & Brennan

©2016

  Paper