Integrated Advertising, Promotion and Marketing Communications, Global Edition, 8th edition
Published by Pearson (September 8, 2017) © 2018
- Kenneth E Clow University of Louisiana at Monroe
- Donald E Baack Pittsburg State University
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This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.