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Marketing Communications: A European Perspective

Patrick De Pelsmacker, University of Antwerp, Belgium

Maggie Geuens, Vlerick Leuven Gent Management School

Joeri Van Den Bergh, InSites Consulting

©2018 | Pearson

Format   Paper
ISBN-13:  9781292135762
Availability
Available

Previous editions

book cover

De Pelsmacker, Geuens & Van Den Bergh

©2013

  Paper