Philip T. Kotler

Gary Armstrong

A digital version of the text you can personalize and read online or offline.

eTextbook

Principles of Marketing, Global Edition 180 days Subscription

A digital version of the text you can personalize and read online or offline. If your instructor has invited you to join a specific Pearson eTextbook course for your class, you will need to purchase your eText through the course invite link they provide.

Now available on

Philip Kotler

Principles of Marketing, Global Edition

MyLab Marketing with Pearson eText for Principles of Marketing, Global Edition

A digital platform that offers help when and where you need it, lets you focus your study time, and provides practical learning experiences.

MyLab

Instant Access

Principles of Marketing, Global Edition, 18th edition

24-month access