About the Book
· Video Cases collection includes 36 video cases (two or more per chapter) and 10 additional instructional videos covering key concepts and experiences in the MIS world. Video Cases are listed at the beginning of each chapter.
· Learning Tracks includes 47 Learning Tracks in MyLab™ MIS for additional coverage of selected topics.
· All-new opening, closing, and Interactive Session cases keep the text current and up-to-date. The text, figures, tables, and cases have all been updated with the latest sources from industry and MIS research.
· This edition has been updated to cover significant new topics in MIS, including:
o Big Data and the Internet of Things: In-depth coverage of big data, big data analytics, and the Internet of Things (IoT) is included in Chapters 1, 6, 7, and 12. Topics include big data analytics, analyzing IoT data streams, Hadoop, in-memory computing, non-relational databases, and analytic platforms.
o Cloud Computing: Updated and expanded coverage of cloud computing is included in Chapter 5 (IT infrastructure), with more detail on types of cloud services, private and public clouds, hybrid clouds, managing cloud services, and a new Interactive Session on using cloud services. Cloud computing is also covered in Chapter 6 (databases in the cloud), Chapter 8 (cloud security), Chapter 9 (cloud-based CRM and ERP), Chapter 10 (e-commerce), and Chapter 13 (cloud-based systems development).
o Social, Mobile, Local: New e-commerce content has been added to Chapter 10, describing how social tools, mobile technology, and location-based services are transforming marketing and advertising.
o Social Business: Expanded coverage of social business is introduced in Chapter 2 and discussed throughout the text. Detailed discussions of enterprise (internal corporate) social networking as well as social networking in e-commerce are included.
o Other topics covered in this edition include BYOD and mobile device management, smart products, DevOps, zero-day vulnerabilities, machine learning, chatbots, near field communication (NFC), native advertising, Windows 10, Microsoft Office 365, platforms, and software-defined storage (SDS).
· Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions. The case study questions provide topics for class discussion, Internet discussion, or written assignments.
MyLab MIS not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
· Decision-making Simulations: Place your students in the role of a key decision maker. The simulation will change and branch based on the decisions students make, providing a variety of scenario paths. UPDATED! Fully re-written, decision-making mini-simulations are now available with an updated design and workflow.
· Dynamic Study Modules (DSMs): Through adaptive learning, students get personalized guidance where and when they need it most, creati
