Entrepreneurship and Effective Small Business Management, Global Edition, 11th edition

Published by Pearson (January 16, 2015) © 2016

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
£69.99
Free delivery

Details

  • A print edition
Products list
£69.99
Free delivery

Details

  • A print edition

Title overview

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Table of contents

Section 1:  The Rewards and Challenges of Entrepreneurship

1.   Entrepreneurs: The Driving Force Behind Small Business

2.   Ethics and Social Responsibility: Doing the Right Thing

3.     Creativity and Innovation: Keys to Entrepreneurial Success

4.   Strategic Management and the Entrepreneur

 

Section 2:  Launching a Venture:  Entry Strategies

5.   Choosing a Form of Ownership

6.   Franchising and the Entrepreneur

7.   Buying an Existing Business

8.  New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan

 

Section 3:  Building a Marketing Plan

9.    Building a Bootstrap Marketing Plan

10. Creative Use of Advertising and Promotion

11. Pricing and Credit Strategies

12. Global Marketing Strategies

13. E-Commerce and Entrepreneurship

 

Section 4:  Building a Financial Plan

14. Creating a Solid Financial Plan

15. Managing Cash Flow

16. Sources of Equity Financing

17. Sources of Debt Financing

 

Section 5:  Building an Operating Plan

18. Location, Layout, and Physical Facilities

19. Supply Chain Management

20. Managing Inventory

21. Staffing and Leading a Growing Company

 

Section 6:  Legal Aspects of Small Business:  Succession, Ethics, and Government Regulation

22. Management Succession and Risk Management Strategies in the Family Business

23. The Legal Environment: Business Law and Government Regulation

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