Entrepreneurship and Effective Small Business Management, Global Edition, 11th edition

Published by Pearson (16 January 2015) © 2016

  • Norman M Scarborough Presbyterian College
  • Jeffrey R. Cornwall Belmont University
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£69.99
Free delivery

Details

  • A print edition
Products list
£69.99
Free delivery

Details

  • A print edition

Title overview

For undergraduate and graduate courses in entrepreneurship and/or small business management.

Discover how to successfully launch and manage a small business.

Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.

This 11th Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.

Table of contents

  1. 1. Entrepreneurs: The Driving Force Behind Small Business
  2. 2. Ethics and Social Responsibility: Doing the Right Thing
  3. 3. Creativity and Innovation: Keys to Entrepreneurial Success
  4. 4. Strategic Management and the Entrepreneur
  5. 5. Choosing a Form of Ownership
  6. 6. Franchising and the Entrepreneur
  7. 7. Buying an Existing Business
  8. 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan
  9. 9. Building a Bootstrap Marketing Plan
  10. 10. Creative Use of Advertising and Promotion
  11. 11. Pricing and Credit Strategies
  12. 12. Global Marketing Strategies
  13. 13. E-Commerce and Entrepreneurship
  14. 14. Creating a Solid Financial Plan
  15. 15. Managing Cash Flow
  16. 16. Sources of Equity Financing
  17. 17. Sources of Debt Financing
  18. 18. Location, Layout, and Physical Facilities
  19. 19. Supply Chain Management
  20. 20. Managing Inventory
  21. 21. Staffing and Leading a Growing Company
  22. 22. Management Succession and Risk Management Strategies in the Family Business
  23. 23. The Legal Environment: Business Law and Government Regulation

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