Excellence In Business Communication, Global Edition, 12th edition

Published by Pearson (March 10, 2016) © 2016

  • John V. Thill
  • Courtland L. Bovee

Title overview

For undergraduate courses in business communication.

 

Develops Business Students’ Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this edition of Bovee and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasise fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

 

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Table of contents

  • Prologue: Building a Career with Your Communication Skills
  • 1. Professional Communication in a Digital, Social, Mobile World
  • 2. Collaboration, Interpersonal Communication, and Business Etiquette
  • 3. Communication Challenges in a Diverse, Global Marketplace
  • 4. Planning Business Messages
  • 5. Writing Business Messages
  • 6. Completing Business Messages
  • 7. Crafting Messages for Digital Channels
  • 8. Writing Routine and Positive Messages
  • 9. Writing Negative Messages
  • 10. Writing Persuasive Messages
  • 11. Planning Reports and Proposals
  • 12. Writing Reports and Proposals
  • 13. Completing Reports and Proposals
  • 14. Designing and Delivering Business Presentations
  • 15. Building Careers and Writing Résumés
  • 16. Applying and Interviewing for Employment

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