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Principles of Marketing, 8th edition

Published by Pearson Higher Education (November 14, 2019) © 2020

  • Philip Kotler Northwestern University
  • Gary Armstrong University of North Carolina
  • Lloyd C. Harris University of Birmingham
  • Hongwei He University of Manchester

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£43.99

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Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.