I'm a student
I'm an educator
Request full copy

Integrated Advertising, Promotion and Marketing Communications, Global Edition, 8th edition

Published by Pearson (October 26, 2017) © 2018

  • Kenneth E. Clow
  • Donald E Baack Pittsburg State University

MyLab

£48.71

Need help? Get in touch

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

Video transcript (PDF | 25KB) 

Empower your students, in class and beyond

Meet students where they are with MyLab®, and capture their attention in every lecture, activity, and assignment using immersive content, customized tools, and interactive learning experiences in your discipline.