Marketing Communications: discovery, creation and conversations, 7th Edition
©2016 |Pearson |
Chris Fill, Founder and Managing Director of Fill Associates.
Dr Sarah Turnbull, University of Portsmouth
©2016 |Pearson |
In addition to an extensive theoretical foundation, Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
1. Introducing Marketing Communications
3. Information Processing
4. How Marketing Communications Works
8. Evaluation and Metrics
9. Brand Communications
10. Integrated Marketing Communications
12. Public Relations
14. Direct Marketing and Personal Selling
15. Sales Promotion, Field Marketing and Brand Experience
16. Brand Placement, Exhibitions, Packaging and Licensing
17. Messages and Creativity
19. Social, Search and Other Interactive Media
20. Media Planning
Marketing Communications Companion Website: discovery, creation and conversations
Fill & Turnbull
Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.
We're sorry! We don't recognize your username or password. Please try again.
The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
You have successfully signed out and will be required to sign back in should you need to download more resources.