Discover the 12 steps to dramatically better presentations
‘This innovative book shows you how to get the thinking right so that your presentations are clear, engaging and impactful. An easy-to-follow process with big results. It has transformed the way my company approaches presentations.’ Dominique Vercraeye, Managing Director, TNS Belgium
Table of Contents
About the author
Part I A better understanding of presentations
The presentation paradox
Solution 1: Understand how your audience thinks
Solution 2: Use a design process
Part II Building your presentation
PHASE 1 THE THINKING
Step 1: Know your audience
Step 2: Set your goal
Step 3: Plan your interaction
PHASE 2 THE LOGIC
Step 4: Select your content
Step 5: Write your lead
Step 6: Build your structure
PHASE 3 THE STORY
Step 7: Find your handles
Step 8: Visualise your message
Step 9: Sketch your outline
PHASE 4 THE MEDIA
Step 10: Create your slides
Step 11: Add your documents
Step 12: Get ready!
Appendix: The TLSM method at a glance
Further reading and references
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About the Author(s)
Edouard Gruwez, MSc Engineering and MBA, is CEO and owner of ‘Ogilvy Internal Communications’, a communication consultancy company and ‘ComeToThePoint’, a presentation design company.
Having been a senior international marketer for 16 years at GM and Volvo, and communication consultant to many international corporations during the last 8 years, he has gathered a wealth of experience in designing and delivering presentations.
Edouard combined that experience into a practical presentation design approach in 2011. His focus isn’t on keynote speeches, but on real day-to-day presentations in business meetings and workplace meetings.
For 2 years he has been teaching this method very successfully. The approach has proven to be of high value in day-to-day management situations. Through pure word-of-mouth, large parts of local and international organisations have adopted this approach as the new standard.
In 2013 his ideas have had global reach with training events in the US, Brazil, Costa Rica, France, Belgium, Russia, Malaysia, China and Australia.