Marketing Strategy and Competitive Positioning, 6th Edition

Prof Graham Hooley, Aston University

Nigel Piercy, Warwick Business School

Brigitte Nicoulaud, Aston Business School

John Rudd, University of Warwick

©2017 |Pearson |

Previous editions

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Hooley, Nicoulaud & Piercy

©2012

  Paper

Next editions

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Hooley, Nicoulaud, Piercy, Rudd & Lee

©2020

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