Available

Marketing Strategy and Competitive Positioning, 7th Edition, 7th Edition

Prof Graham Hooley, Aston University

Brigitte Nicoulaud, Aston Business School

Nigel Piercy, Warwick Business School

John Rudd, University of Warwick

Nick Lee, University of Warwick

©2020 |Pearson | Available

Previous editions

book cover

Hooley, Piercy, Nicoulaud & Rudd

©2017

  Paper