Available

Marketing Management: European Edition

Kevin Lane Keller, Dartmouth College

Gary T. Armstrong, Northwestern University

Malcolm Goodman, Durham University Business school

Dr Mairead Brady, Trinity College, Dublin

Mr Torben Hansen, Copenhagen Business School

©2019 |Pearson Higher Education | Available

Previous editions

book cover

Kotler, Keller, Brady, Goodman & Hansen

©2016

  Cloth