Marketing Research: An applied approach, 5th Edition

Naresh K. Malhotra

Dan Nunan, Henley Business School, University of Portsmouth, Birkbeck, University of London

David F. Birks, Winchester Business School

©2017 |Pearson |

Previous editions

book cover

Malhotra, Birks & Wills

©2012

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Next editions

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Nunan, Birks & Malhotra

©2020

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