Marketing: Real People, Real Decisions, 2nd Edition

Michael R. Solomon, St Joseph's University, and University of Manchester, UK

Greg Marshall, Rollins College and Aston Business School

Elnora Stuart, University of South Carolina

Bradley Barnes, The Hang Seng University of Hong Kong, University of Sheffield

Vincent-Wayne Mitchell, Cass Business School, City University, London, The University of Sydney Business School

©2013 |Pearson |

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book cover

Solomon, Marshall, Stuart, Barnes, Mitchell & Tabrizi