Innovation Management and New Product Development, 6th Edition
©2017 |Pearson |
Dr Paul Trott, University of Portsmouth
©2017 |Pearson |
Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.
Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
New to this edition
Chapter 1 - Innovation Management
Chapter 2 - National systems of innovation and entrepreneurship
Chapter 3 - Technology diffusion and markets
Chapter 4 - Managing innovation within firms
Chapter 5 - Operations and process innovation
Chapter 6 - Managing intellectual property
Chapter 7 - Turning technology into business
Chapter 8 - Strategic Alliances and Networks
Chapter 9 - Management of Research and Development
Chapter 10 - Managing R&D Projects
Chapter 11 - Open innovation and technology transfer
Chapter 12 - New product development
Chapter 13 - Product And Brand Strategy
Chapter 14 - New Product Development
Chapter 15 - New Service Innovation
Chapter 16 - Market research and its influence on new product development
Chapter 17 - Managing the new product development process
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Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
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