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Branding with Brains: The Science Of Getting Customers To Choose Your Company, 1st edition

Published by Financial Times/ Prentice Hall (February 25, 2010) © 2010

  • Tjaco Walvis Partner at THEY, a brand management consulting firm based in Amsterdam, the Netherlands

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Pearson eTextbook: What’s on the inside just might surprise you

They say you can’t judge a book by its cover. It’s the same with your students. Meet each one right where they are with an engaging, interactive, personalized learning experience that goes beyond the textbook to fit any schedule, any budget, and any lifestyle.