Fundamentals of Strategy, 5th edition

Published by Pearson (November 18, 2020) © 2021
  • Richard Whittington
  • Patrick Regnér
  • Duncan Angwin
  • Gerry Johnson
  • Kevan Scholes

Title overview

Help your students comprehend and apply essential concepts and techniques of strategy with a text coming from the leading team in the field.

Fundamentals of Strategy, 5th edition, is an easy-to-follow guide surrounding foundational issues of strategy, ideal for teaching as part of a relevant course.

The latest edition reflects the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations.

With a variety of illustrations, reader-friendly content, and end-of-chapter case studies to consolidate your students' understanding, this must-have textbook will support your teaching of how strategic theories of today apply in real-life scenarios.

Hallmark Features of This Title

Relevant, real-world examples place theory into practice

  • Illustrations: Each chapter includes short illustrations to help your students understand how the theories of strategy apply to international organisations.
  • Case Studies: End-of-chapter case studies consolidate learning across different industries and sectors, preparing students for their careers.

Supported by effective learning-design principles

  • Summaries: Each chapter concludes with a checklist, summarising the key points structured by using the questions at the start of each chapter.
  • Key readings: Suggestions for further reading help your students extend their understanding of the topics introduced.
  • Case exercises: Each chapter concludes with a case exercise suitable for class debate and development.
  • Instructor's manual: An instructor's manual is available to download for lecturers adopting this textbook, here.
  • State of the art approach: The book contains some of the most recent theories and techniques of strategy, particularly focusing on Strategy Position and Choices.
  • New chapter on entrepreneurship and innovation: The chapter is covering topics such as opportunity recognition and innovation dilemmas.
  • Up-to-date references: The updated material reflects recent developments, helping your students access the latest research findings.
  • Cases and examples: Updated content with a fresh look, referring to the challenges raised by the COVID-19 pandemic.
  • Clear layout and design: The reader-friendly content complements a variety of illustrations, making use of colour to help your students understand the core issues presented and ease their navigation through the text.

Table of contents

Front Matter

  1. Introducing Strategy
  2. Macro-environment Analysis
  3. Industry and Sector Analysis
  4. Strategic Capabilities
  5. Stakeholders and Culture
  6. Business Strategy and Models
  7. Corporate Strategy
  8. Entrepreneurship and Innovation
  9. Strategy in Action

Glossary

Index of names

General index

Publisher's acknowledgements

Author bios

Richard Whittington is A Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Professor in Strategic Management at Nottingham University Business School.

Patrick Regnér is a Professor of Strategic Management at the Stockholm School of Economics.

Gerry Johnson is an Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is an Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

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